Max HD to launch on 25 December
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Ashwani Jindal
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SPN launches Max HD for movie lovers
Sony Pictures Networks (SPN) India has recently launched Sony Max HD, the High Definition Hindi movie channel
The HD channel will go on air on Christmas day and viewers will be able to access it through a separate HD package featured on popular Direct-To-Home (DTH) players.
We were very clear that we didn’t want an HD channel just for the sake of it. We were also waiting for the right kind of content to come along so that we could showcase Hindi movies with a completly new approach and brand message altogether,” said Neeraj Vyas, Sony Max and Sony Max2 senior executive vice president, when asked as to why the network waited so long to launch the channel’s HD version.
“We have taken at least 120 classic Hindi films like Anand and remastered them for High Definition airing. Who would not want to see these classics remastered digitally for HD in 5.1 Dolbi sound?” he explained.
“Apart from the new popular movies, which the audience nevertheless enjoys, we also wanted to expand our purview to give out more holistic content,” he added.
Vyas said that the new HD channel will have something called ‘Friday Select,’which will largely air critically acclaimed movies like Paan Singh Tomar, Shahid, City Lights etc. “These are brilliant films but do not usually find exposure through normal standard definition channels as they are mostly mass focused,” he stated
SPN launches Max HD for movie lovers
Sony Pictures Networks (SPN) India has recently launched Sony Max HD, the High Definition Hindi movie channel
The HD channel will go on air on Christmas day and viewers will be able to access it through a separate HD package featured on popular Direct-To-Home (DTH) players.
We were very clear that we didn’t want an HD channel just for the sake of it. We were also waiting for the right kind of content to come along so that we could showcase Hindi movies with a completly new approach and brand message altogether,” said Neeraj Vyas, Sony Max and Sony Max2 senior executive vice president, when asked as to why the network waited so long to launch the channel’s HD version.
“We have taken at least 120 classic Hindi films like Anand and remastered them for High Definition airing. Who would not want to see these classics remastered digitally for HD in 5.1 Dolbi sound?” he explained.
“Apart from the new popular movies, which the audience nevertheless enjoys, we also wanted to expand our purview to give out more holistic content,” he added.
Vyas said that the new HD channel will have something called ‘Friday Select,’which will largely air critically acclaimed movies like Paan Singh Tomar, Shahid, City Lights etc. “These are brilliant films but do not usually find exposure through normal standard definition channels as they are mostly mass focused,” he stated
SPN launches Max HD for movie lovers
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