Mi Marathi to strengthen digital presence; ropes in ABP Majha’s Nilesh Khare

Thakur

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MUMBAI: After attaining and retaining the number one spot in the genre for the past two weeks, Marathi news channel Mi Marathi is now looking at strengthening its digital presence.
 
The channel has roped in former ABP Majha anchor Nilesh Khare, famous for his show Bigg Boss and given him the mandate for the same. In his new role as Mi Marathi editor - digital, Khare will be working with a new team to get the channel’s digital plan rolling.
 
Khare, who joined the channel last week, will not just be heading the digital team but will also be hosting a show Marathi Bigg Boss on the channel.
 
“We have a news channel and a newspaper, but now we want to strengthen our digital presence. We have recently launched an app but we will not be taking a regular digital route,” Mi Marathi editor in chief Ravindra Ambekar tells Indiantelevision.com.

http://www.indiantelevision.com/television/tv-channels/regional/mi-marathi-to-strengthen-digital-presence-ropes-in-abp-majha-s-nilesh-khare-150411
 
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