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MSC Cruises India launches new consumer website; restarts cruises to Tunisia

Bapun Raz

Staff member
3 Nov 2010
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MSC Cruises recently launched its new consumer website for the Indian market, www.msccruises.in. Completely redesigned and restructured, the new site has interactive web 2.0 content such as video streams, multimedia tours and quick search tools.

According to a company release, The new site is composed of over 700 static pages, 1300 dynamic pages and over 5,000 images, videos and virtual tours. Fully optimized for search engines, the site boasts a more intuitive and user-friendly navigation and layout.

The website provides information about MSC Cruises’ fleet, in-depth content
on all MSC cruise destinations, overviews of each destination city and weather. The section on the MSC Club will prove informative to existing and new members, as will another brand new section about what to expect from an MSC cruise holiday. Developed in ASP.NET, the website uses SDL Tridion, the most advanced content management system on the market.

Apart from this, MSC Cruises also announced that it will be restarting operations to the Tunis port of La Goulette on a regular basis starting from July. “Tourism represents one of the biggest resources for this country’s economic revival and we are proud to be making our contribution” declared Pierfrancesco Vago, CEO, MSC Cruises.

Four cruise ships will offer 7-night cruises exploring the areas of the Western Mediterranean. MSC Cruises will also be offering Tunis as a winter destination on MSC Splendida’s six 7-night cruises sailing between December 2011 and March 2012, departing from Genoa.

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