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MTV Roadies is the only Indian show to have ever won the Mashable Awards

Niraj Rathod

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It's raining awards for MTV this year and there is no better way to celebrate than to top it up with the highest honours of winning the Mashable 'Most Social TV Show' in the world for the show MTV Hero Roadies.

Mashable, one of the most popular online tech and news website declared MTV's Roadies as the winner which was the only popular Indian nominee. The other nominations in the category were, WWE RAW (longest-running weekly episodic TV show in history), The Glee Project, Pretty Little Liars, Attack of the Show, Bones and Supernatural. After two weeks of voting from its fans from all around the world, MTV Hero Roadies finally won this title and they are now Mashable's Most Social TV Show. This is the first time an Indian show and brand has been nominated and or won this award for their online innovation.

Commenting on this win, Aditya Swamy, EVP and Business Head, MTV India, said "It's an honour and humbling to win an award on a global platform. Roadies has progressed from a TV show to a youth obsession and the kind of traction it has generated in the digital space is mind boggling. 10 MM fans on FB, among the top 3 most engaged FB pages in the world, trending regularly on twitter and youtube and over 10 million views on our youtube channel. This is what being a CULT is all about."

MTV Roadies which is now in its 9th season is India's most acclaimed youth reality show, where real life people are pitted against each other. It is a blend of adventure, travel, thrill, drama and survival of the toughest. MTV Roadies created an instant craze in its first season itself (2003) and today boasts of the largest cult following for a television show.

MTV has successfully established Roadies as a brand and has extended it across platforms other than the TV, specially digital with it being amongst the top 10 most engaged Facebook pages in the world; nearly 3.4 million followers on the popular social network site.
http://www.indiantelevision.com/release/y2k11/dec/decrel57.php
 
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