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Naaptol, the second biggest player in the TV shopping, is taking its presence to foreign markets.
According to its management, the
company will launch its business in Nepal, Sri Lanka and Bangladesh soon.
Manu Agarwal, founder and chief executive, Naaptol said, "Though there is enough room for growth in India, we are keen on the
neighbouring markets where a large number of Indians live. We may either set up our own
business or partner with local players. The discussions are at preliminary stages."
Naaptol, which earned Rs 165 crore last year, is expecting Rs 345 crore commissions revenue in 2014-15. The foray abroad is likely to provide about 5 per cent of its revenue in the next few years. At present, Naaptol advertises
through 20 newspapers and 50 TV channels in India.
Naaptol was launched in 2008 as a price comparison platform and turned into an online market a year later. It gets 75,000 calls and Rs 4 crore of orders a day.
Pragya Singh, associate vice-president, retail and consumer products, at Technopak said, "TV
shopping has a high growth potential given the penetration of television sets in the country.
These players are vying to leverage the large TV reach, especially in smaller cities and towns across India, and the ability to showcase their products better in a visual medium with a different marketing and promotion strategy,which is usually 'more for less' and bundling of products."
Naaptol's major competitors in the TV shopping business include HomeShop18 and StarCJ. Both firms run independent channels.
HomeShop18 has about 40 per cent share of the market, more than the 25-30 per cent market share of Naaptol. Recently Snapdeal,the second-largest e-commerce company in India, joined hands with cable TV distribution network, Den Networks, to launch a new TV
channel. http://www.business-standard.com/article/companies/naaptol-eyes-global-footprint-in-tv-shopping-114091600023_1.html
According to its management, the
company will launch its business in Nepal, Sri Lanka and Bangladesh soon.
Manu Agarwal, founder and chief executive, Naaptol said, "Though there is enough room for growth in India, we are keen on the
neighbouring markets where a large number of Indians live. We may either set up our own
business or partner with local players. The discussions are at preliminary stages."
Naaptol, which earned Rs 165 crore last year, is expecting Rs 345 crore commissions revenue in 2014-15. The foray abroad is likely to provide about 5 per cent of its revenue in the next few years. At present, Naaptol advertises
through 20 newspapers and 50 TV channels in India.
Naaptol was launched in 2008 as a price comparison platform and turned into an online market a year later. It gets 75,000 calls and Rs 4 crore of orders a day.
Pragya Singh, associate vice-president, retail and consumer products, at Technopak said, "TV
shopping has a high growth potential given the penetration of television sets in the country.
These players are vying to leverage the large TV reach, especially in smaller cities and towns across India, and the ability to showcase their products better in a visual medium with a different marketing and promotion strategy,which is usually 'more for less' and bundling of products."
Naaptol's major competitors in the TV shopping business include HomeShop18 and StarCJ. Both firms run independent channels.
HomeShop18 has about 40 per cent share of the market, more than the 25-30 per cent market share of Naaptol. Recently Snapdeal,the second-largest e-commerce company in India, joined hands with cable TV distribution network, Den Networks, to launch a new TV
channel. http://www.business-standard.com/article/companies/naaptol-eyes-global-footprint-in-tv-shopping-114091600023_1.html
