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The company will increase its focus on
mobile and online video advertising under
the new management.
After the recent exit of its CEO Ampreet Singh,
Networkplay has announced a new
management team comprising Viren Anand and
Hitesh Trehan to take over the responsibility.
Both have been associated with Networkplay
for some time now - Anand will be completing
three years in October while Trehan has been
around since May 2009.
Anand will be co-founder and director,
operations and publisher alliances while Trehan
will be director, sales and new initiatives.
Networkplay, the Indian subsidiary of Gruner +
Jahr, has also announced an enhanced focus on
online and mobile video advertising to provide
data-driven value creation for the growing
Indian publishing industry. Advertisers are
searching for new opportunities and video-
driven publisher ecosystems are providing a
critical advantage.
Oliver Radtke, chief operating officer and
member of the executive board, Gruner + Jahr,
says, "The new management team has a
portfolio of resilient leadership and skilled
competence. They have the full commitment
from G+J to continue our focus on growth in
India."
Commenting on the way forward, Anand says,
"The digital and mobile advertising industry in
India is rapidly evolving with the increasing
penetration of smartphones and greater
acceptance for digital platforms. Networkplay
has been monitoring this exciting growth and
is transforming into a future ready digital
company, building strong technological
competence around current expertise."
A firm focus on the growing digital industry
has been Networkplay's strategy since its
inception. Introduction of innovative solutions
like Videoplay - the next generation ecosystem
for videos - and important associations with
key partners like Tradedoubler and T3 IGI
airport, reflect the company's effort to
maximise reach.
Says Trehan, "The number of lifestyle devices
coupled with speedy technology innovation is
creating waves across the industry. It's a very
exciting time for all of us and our team is
keeping one eye on the present and the other
on the future, by constantly developing first of
its kind solutions for our clients."
Acquired in March 2012, by Gruner + Jahr (G
+J), a division of Bertelsmann, Networkplay
Media is a digital agency incubated in 2008 by
Webchutney and funded by Capital18. It has
assets through alliances across various touch
points, and handles over 500 campaigns and
six billion impressions per month across Web,
DTH and Mobile platforms. It has associated
with over 1,000 publishers and 450
advertisers. http://www.afaqs.com/news/story/41373_Networkplays-New-Helmsmenu
mobile and online video advertising under
the new management.
After the recent exit of its CEO Ampreet Singh,
Networkplay has announced a new
management team comprising Viren Anand and
Hitesh Trehan to take over the responsibility.
Both have been associated with Networkplay
for some time now - Anand will be completing
three years in October while Trehan has been
around since May 2009.
Anand will be co-founder and director,
operations and publisher alliances while Trehan
will be director, sales and new initiatives.
Networkplay, the Indian subsidiary of Gruner +
Jahr, has also announced an enhanced focus on
online and mobile video advertising to provide
data-driven value creation for the growing
Indian publishing industry. Advertisers are
searching for new opportunities and video-
driven publisher ecosystems are providing a
critical advantage.
Oliver Radtke, chief operating officer and
member of the executive board, Gruner + Jahr,
says, "The new management team has a
portfolio of resilient leadership and skilled
competence. They have the full commitment
from G+J to continue our focus on growth in
India."
Commenting on the way forward, Anand says,
"The digital and mobile advertising industry in
India is rapidly evolving with the increasing
penetration of smartphones and greater
acceptance for digital platforms. Networkplay
has been monitoring this exciting growth and
is transforming into a future ready digital
company, building strong technological
competence around current expertise."
A firm focus on the growing digital industry
has been Networkplay's strategy since its
inception. Introduction of innovative solutions
like Videoplay - the next generation ecosystem
for videos - and important associations with
key partners like Tradedoubler and T3 IGI
airport, reflect the company's effort to
maximise reach.
Says Trehan, "The number of lifestyle devices
coupled with speedy technology innovation is
creating waves across the industry. It's a very
exciting time for all of us and our team is
keeping one eye on the present and the other
on the future, by constantly developing first of
its kind solutions for our clients."
Acquired in March 2012, by Gruner + Jahr (G
+J), a division of Bertelsmann, Networkplay
Media is a digital agency incubated in 2008 by
Webchutney and funded by Capital18. It has
assets through alliances across various touch
points, and handles over 500 campaigns and
six billion impressions per month across Web,
DTH and Mobile platforms. It has associated
with over 1,000 publishers and 450
advertisers. http://www.afaqs.com/news/story/41373_Networkplays-New-Helmsmenu
