Thakur
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Targeted at 15+ male audiences, News18 India’s focus will be hardcore national news since the network has regional news channels to cater to hyper-local issues.
The key markets for the channel are Uttar Pradesh, Delhi, Madhya Pradesh, Rajasthan and Punjab.
The company has been increasing distribution footprint of the channel in the last one year, particularly after the rollout of BARC’s rural data.
News18 India would also hike its ad rates once the viewership numbers come in following the rebranding, Kaul stated.
The new branding of the channel would be promoted heavily through multi-media marketing campaign starting 10 November.
Read more at: http://www.televisionpost.com/television/news18-will-be-single-umbrella-brand-for-tv18-news-channels-avinash-kaul/ | TelevisionPost.com
The key markets for the channel are Uttar Pradesh, Delhi, Madhya Pradesh, Rajasthan and Punjab.
The company has been increasing distribution footprint of the channel in the last one year, particularly after the rollout of BARC’s rural data.
News18 India would also hike its ad rates once the viewership numbers come in following the rebranding, Kaul stated.
The new branding of the channel would be promoted heavily through multi-media marketing campaign starting 10 November.
Read more at: http://www.televisionpost.com/television/news18-will-be-single-umbrella-brand-for-tv18-news-channels-avinash-kaul/ | TelevisionPost.com
