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Nice Tourist & Convention Bureau launches new website

Bapun Raz

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The Nice Tourist & Convention Bureau has revamped its website and has also launched a new site, www.nicetourisme.com, recently. The new site can be navigated in six languages: French, English, Italian, German, Spanish and Russian. Chinese and Japanese versions will be available soon. The website has been completely revamped for the first time since its launch 12 years ago.

The contents, functionality, ergonomics, aestheticism and style were re-examined, assessed and recreated in order to set up an attractive and functional new site. Visibility has also been extended to the social media (Facebook, Twitter and other participating networks). In addition, Nice Tourist & Convention Bureau is in the process of creating a mini-site dedicated to the Convention Bureau and will be launched by September 2011.

Commenting on the selection of the languages for the new website, Susan Floyd-Matar, Web Services In-charge, Nice Tourist & Convention Bureau said, “The languages were chosen according to priority and proximity, importance of long-haul markets and to reach out to a larger audience. Nearly 50 per cent of our visitors are international. With regards to the inclusion of Russian, Nice has strong historic ties with Russia.”

According to Matar, the aim of the new website is to promote the different facets of destination Nice; attract clients by means of graphics and videos; and become a real travel tool, both for consumers and professionals. “The new website will offer visitors an opportunity to adapt the contents of the website to their profile (for instance, family, Gay-friendly), a fully integrated hotel and excursion booking system, and the like. By placing the web at the centre of our marketing strategy, we aim to improve the information and booking functions of our website,” added Matar.

Speaking about the Indian market, Matar said, “We have introduced a new brochure, 'Family Guide,' for the Indian market as we have observed an increase in requests particularly from the Family segment. We are also planning to tap the Incentive segment in India through the new Convention Bureau website.”
 
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