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What you are saying is quite illogical. It's up to the broadcaster to decide how much discount they want to give on their packs. There is no minimum or maximum ceiling. So it's obvious that the discount will vary from various percentages, and you can find bouquets with discounts in various percentages. However, there should be NO bouquet exceeding 33% discount cap from these broadcasters that are complying with the rules as you are assuming. Let's say Star India is complying with the twin conditions, then none of the bouquets from Star India should provide more than 33% discount. But this is not the case, there are various bouquets from Star India wherein they provide more than 33% discount. You still did NOT give the detailed pricing from Airtel Digital TV for SVP SD bouquet, as it is not compliant with the 33% rule. If you post it, you will be proven wrong, hence you are saying this ONLY in words but not with screenshots or data. The NTO 1.0 does NOT have any twin conditions in place, it's only in NTO 2.0 that the twin conditions are in place. You are complicating things unnecessarily for the other members, even when I'm trying to simplify for them.As i have stated that various broadcasters brought in their NTO 1.0 RIO at different points of time and they adhered to rules as prevalent during that time or complied with bouquet discount capping rule to be on the safer side and avoid any issues. If you can quote broadcasters like Turner India which have not implemented bouquet discount cap rule then i can state various other examples of current RIO of broadcasters which comply with this rule. Already i gave u the example of Star Hindi Value SD pack which is currently available on Tata Play, even the revised Star Value Prime SD available on Airtel Digital TV is compliant to this rule.
Like I said, only the broadcasters with less reach such as Jaya and IN10 complied with the NTO 2.0 and published the RIO. None of the other broadcasters complied with it. The status quo being maintained was from NTO 1.0, that is without any discount cap and MRP cap of 19 for a channel to be placed in a bouquet. Major broadcasters like Star, Zee, Sony, Viacom never implemented the twin conditions till date. If they did, you would have seen an increase in bouquet prices, which didn't happen. Even the IBF president confirmed that there had been no price increase in the last 3 years and only now they are increasing the prices in single digit for the bouquets.If suppose a broadcaster brought its RIO after Madras High Court had struck down 15% bouquet discount cap rule and before Jan 2020 when TRAI mandated that twin conditions should be adhered to in New RIO then it is likely that such bouquet will not have bouquet discount cap rule applicable and they were not violating any rule as applicable during tbis period. Within this period some broadcasters voluntarily applied the bouquet discount cap rule to avoid unnecessary issues which may arise if they decided to give it a miss. TRAI on its part maintained status quo & did not take much coercive action, earlier on its own will to give more time to broadcasters and later based on orders of court or just bcoz case was subjudice.
The status quo being maintained was from NTO 1.0, that is without any discount cap and MRP cap of 19 for a channel to be placed in a bouquet. There was no other status quo. Even now, the same status quo is being maintained.From Jan 1 2020 when TRAI mandated to broadcasters that if they publish New RIO then same should be compliant with the twin conditions, if broadcasters tried to publish RIO which were non compliant to these rules then TRAI did not allow for implementation of such RIO. I gave u the example in above posts that RIO published by Disney Star in beginning of Jan did not comply with bouquet discount cap and 2nd twin condition hence TRAI advised Disney Star to maintain status quo (continue with old prevalent RIO) and did not allow them to implement New RIO from Feb 2020.
Again, WRONG timeline. 2nd twin condition was dropped by the Mumbai HC in Jun 2021 and the compliant RIOs were released in Oct 2021 and after. Till the Mumbai HC judgement was pronounced, NONE of the major broadcasters complied with the NTO 2.0 rules i.e. twin conditions. Status quo, even now is NTO 1.0 without any discount cap, hence you can see huge discounts from ALL the broadcasters on the Airtel Digital TV platform.Post March 2020 if broadcasters have come up with New RIO or amended old pre 2020 RIO then all of them have been complaint with initially both the twin conditions and later in some of them 2nd twin condition was dropped and status quo maintained as case was filed in Bombay High Court and hearing on the twin conditions and NTO 2.0 went on. Later until now status quo has been maintained bcoz of various round of litigations and orders of respective High Court, Supreme Court as well as recent round of consultations which started from Feb 2022 when broadcasters withdrew their plea in Supreme Court
Star India never complied with the discount cap rule till date. Even now, on Airtel Digital TV platform, there are various bouquets from Star India with more than 40% discount as well. For instance, SPP Hindi with 22 channels has a discount of 47% on Airtel Digital TV platform. You can calculate it. It has the Sum Of al-a-carte channels at 148.1 rupees and the bouquet price is 79. And you can take your favorite bouquet SVP Hindi as well, which has 35% discount, not 33%. If a broadcaster is complying with the twin conditions, this is NOT feasible. They should NOT have a single bouquet that is exceeding the twin condition rules. One broadcaster can't have two types of RIOs in place, some complying NTO 1.0 and some complying NTO 2.0.Lastly coming to the bouquet price being less on currently in effect RIO, this is again bcoz of 2 reasons....broadcasters like Turner India have RIO which doea not comply with bouquet discount cap rule and have kept a-la-carte prices of channels high while giving heavy discount on bouquet prices while others like Disney Star have complied with bouquet discount cap rule and they kept bouquet prices lower as if they decided to increase the same then they would have raise a-la-carte prices by some margin to comply with the rules..... As such almost all broadcasters have maintained status quo and many kept new channel launches on hold bcoz of inability to make changes in current RIO as per their liking while few others have launched new channels but these r not part of existing RIO and made available on platforms by paying carriage....There r few broadcasters which have launched new channels and included them in revised RIO/bouquet which complies with twin conditions.
Why would they have to? All they needed was already in place. The MRP of 19 and no bouquet discount was what they needed. They were enjoying the revenue coming from the NO discount bouquet prices along with the ad revenue and the reach they were getting for the non-driver channels due to this approach. You are saying they complied with bouquet discount cap rule in 2019, where the NTO 2.0 RIO itself was announced in Jan 2020. Why would they go to court if they liked NTO 2.0? Broadcasters, even now are against the discount cap on bouquets. They want freedom in pricing in the products they are selling. For them to keep a channel inside the bouquet, as per the NTO 1.0, the MRP should be 19. There was no bouquet discount cap rule in 2019 and nor it is present now. There were no twin conditions in 2019 either. Twin conditions were brought in 2020 with NTO 2.0, to which the broadcasters never complied till Mumbai HC judgement in June 2021. Only after the Mumbai HC judgement in June 2021, Star India published their RIO in Oct 2021, complying the first twin condition of the bouquet rules, however, they kept all the driver channel prices quite high and kept them out of bouquets. They always had the freedom to increase the al-a-carte prices to whatever they want, if they don't keep them in bouquets. The MRP ceiling to the al-a-carte is applicable only if they want to keep the channel in the bouquet. You can check and compare the prices of various bouquets that are being offered right now on Airtel Digital TV platform with the RIO released from Star India recently. Most of the bouquet's price had been raised as there is now a discount cap of 45%, unlike before where they could provide even 50-60% discount.If there was no bouquet discount cap in place then disney star or others would have long back decided to keep standalone channel prices quite high while offering bouquets at heavy discount. Infact had disney star come up with such a RIO in end of 2019 then same would have continued until now but as they voluntary decided to comply bouquet discount cap rule in the RIO which was published in 2019 and later did minor changes to it in 2020 to comply with twin conditions hence same continues until now. In this period of 2 or 3 years they were not able to make major changes in pricing or bouquet composition as per their liking bcoz of reasons i have stated above. If they would have decided to increase prices of bouquet then it would have required corresponding raise in standalone prices to comply with bouquet discount cap rule hence served no purpose....now under latest NTO 2.0 rules they have freedom to increase a-la-carte prices of channels by a good margin and raise bouquet price only by little bit thus widening the gap between them and encouraging people to opt for bouquets.
Also just to make it clear Pre NTO there was no such ceiling applicable on prices and all decisions were left upto market forces which is why broadcasters made advance long term agreements with operators and earned good money from it. Operators got channels / bouquets at huge discounted price and added their big profit margins to it and sold the same to us. Operators kept a-la-carte prices extremely high (touching Rs. 70 to 100 for many channels ) so as to force people to opt for bouquets. Even the discounted retention or special packs they brought in for subscribers did not cause any loss to them as they got these channels from broadcasters itself at very low cost
You don't seem to have knowledge about the Pre NTO era. You need to read more about it. The twin conditions in NTO 2.0 are brought from the Pre NTO era. You can read the NTO 2.0 original order to understand this. It is mentioned in the order itself that these conditions were there in the Pre NTO era and TRAI was bringing them back to help consumers. Only thing is that those conditions were not exposed to the end users. The conditions were only between Broadcasters and DPOs, which is why you don't have any visibility as to what transpired between the broadcasters and DPOs.
It looks you don't want to end this. I'm okay to continue as long as you want to. I will prove that you are wrong. Please post the SVP Hindi pricing calculation from Airtel Digital TV, like you promised to do. That should clear up everything for you, as in that bouquet itself there is 35% discount.