So as per observations made by TRAI, 67% of Subsribers have opted for basic bouquet of Times Network, TV Today, Disney Kids channel, Discovery Network and few others which include all the SD channels which again proves that if broadcasters decide to have an affordable price for its bouquet and standalone channels then more people will add the same hence due to high volume the revenues will go up though ARPU might b less...this is right strategy to adopt in India.
As far as what price point can be termed affordable, well it differs as per content of the channel available across genres & what viewers feel is the right price to pay for it. All in all broadcasters should make such content available which is good and which large part of viewers would be interested to watch/pay for. There may be certain channels with exceedingly good content and viewers would b willing to pay somewhat more for it while same not be the case for others, also essentially a set formula needs to be applied so as to decide this correct price wherin various factors be it content being made available, target audience, ad revenue scope etc. need to be reviewed.
Right now broadcasters r not confident about the content rather they just want to somehow push all the channels / content onto subscribers by way of discounting bouquets heavily and inflating a-la-carte prices of channels and preferring the return of old system of entering long term advance deals with operators which i believe won't yield any good outcome in the coming future.
As far as what price point can be termed affordable, well it differs as per content of the channel available across genres & what viewers feel is the right price to pay for it. All in all broadcasters should make such content available which is good and which large part of viewers would be interested to watch/pay for. There may be certain channels with exceedingly good content and viewers would b willing to pay somewhat more for it while same not be the case for others, also essentially a set formula needs to be applied so as to decide this correct price wherin various factors be it content being made available, target audience, ad revenue scope etc. need to be reviewed.
Right now broadcasters r not confident about the content rather they just want to somehow push all the channels / content onto subscribers by way of discounting bouquets heavily and inflating a-la-carte prices of channels and preferring the return of old system of entering long term advance deals with operators which i believe won't yield any good outcome in the coming future.
