H.265 is the successor standard to H.264, aka MPEG-4 AVC and has generated huge optimism given Industry’s struggle with shortage of bandwidth, spectrum, storage and imminent need to take growing HD content for multi platform delivery. HEVC was approved by ITU-T in Jan 2013 and has been among the most discussed broadcast trends, as well as the key technology offering at NAB and IBC with product vendors and service providers flooding HEVC solutions to bring alive the cherished 4K experience.
HEVC vs H.264HEVC is Big Deal …Today H.264 is the most widely accepted and adopted format in online and broadcast domain for content compression and distribution. HEVC (High Efficiency Video Coding), the new video coding standard brings promise of huge bandwidth savings of approx. 40-45% over H.264 encoded content (ref. HEVC MP and H.264 HP with similar fps) with similar quality. In addition HEVC has potential to significantly