Pix's ‘Big Break’ initiative ahead of digitisation

Niraj Rathod

29 Oct 2011
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In a bid to further engage with its viewers and build brand affinity, English movie channel Pix has announced a new marketing initiative – ‘Big Break’.

The initiative will give a winner the chance to be part of a promo for the channel which will air in March. The winner will also be used for other channels in the MSM stable like Sony and Sab.

Interested parties can submit a one-minute video of themselves online enacting a scene from one of their favourite films. The last date for submission of entries is 18 February.

Ten people will be chosen and flown down to Mumbai. One winner will be chosen and will get the Red Carpet treatment.

“With digitisation going to happen, it is important to remind people that Pix is a 'must have' channel. We want viewers to feel committed towards us and to engage with us,” said Pix business head Sunder Aaron.

A few years back, Pix had launched a short film festival initiative. Inspired by the response to that, the channel has gone ahead with this initiative.
read more > http://www.indiantelevision.com/mam/headlines/y2k12/jan/janmam82.php
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