DTH players may get large share in last phase of digitisation

JitendraKumar

Dream Expert
Joined
30 Sep 2012
Messages
7,055
Reaction score
3,800
The direct-to-home players are expected to get
a big share of the digitisation market in the
phase IV areas as the fragmented market will
not be profitable for cable operators, says rating
agency ICRA.


"DTH players are expected to take a lead in
Phase IV markets as the catchment area (less
than 15,000 households) in these markets
remains highly fragmented and therefore
unprofitable for cable operators to penetrate," it
said.


The government has set a timeline to complete
the digitisation in four phases. Phases I and II
covering metros and 38 cities are already over.
The Phase III deadline (all urban areas) was
December 31, 2015 and the Phase IV deadline
(the rest of India) is December 31, 2016.
ICRA noted that while DTH players have been
able to leverage their inherent technology
advantage in cable dark areas of Phase III
markets, Multi System Operators (MSOs)
continued to gain a favourable market share in
such areas which remained contiguous to
Phase II markets such as Gurgaon and Noida in
NCR and certain parts of Mumbai.


The rating firm believes the cable average
revenue per user (ARPUs) in Phase III markets
have the potential of growing from the existing
levels of Rs 10-15 per subscriber per month to
more than Rs 50 per subscriber per month.
"In the current fiscal, the revenue growth for
MSOs will be driven by activation income.
However, over the medium term, monetisation
of the digital subscriber universe in Phase III
markets offers high subscription revenue growth
potential for players," it added.


At present, the implementation has been stayed
for varying periods across Phase III markets of
Maharashtra, Andhra Pradesh, Assam, Odisha,
Sikkim, Telengana apart from Tamil Nadu where
digital addressable system (DAS)
implementation has been challenged since
Phase I rollout.


Consequently, nearly 4.9 million households
have further been removed from Phase III
bringing down the total addressable population
from 38.8million households to 33.2 million, with
the maximum impact being felt in West Bengal,
Kerala, Goa and Jharkhand.


DTH players may get large share in last phase of digitisation
 
Thread starter Similar threads Forum Replies Date
Vishnu777 Breaking Jiofibre to take on DTH players General DTH News & Discussions 0
Vishnu777 Breaking IPL 2018: DTH players, Star spar over channel rate hike; viewers could pay more General DTH News & Discussions 26
Mayur DDF Exclusive Video OTT vs DTH players: How Netflix, Amazon Prime, Hotstar cornered Indian market General DTH News & Discussions 15
AsitPaul DD Free Dish Turns the Heat On Private DTH Players DD Free Dish 1
Thakur DTH players turn down Javadekar’s appeal for telecasting edu channels General DTH News & Discussions 12
Thakur Govt earns over Rs 2,400 crore as licence fee from DTH players in 3 years: Rathore General DTH News & Discussions 0
kumarvishwas For DTH players like Tata Sky, Airtel Digital, Dish TV, value added services like mus General DTH News & Discussions 0
Adithya Vikram Cable TV, DTH players oppose TRAI move on inter-operable set-top boxes General DTH News & Discussions 7
Thakur Hungama launches official Box Cricket League game, partners DTH players General DTH News & Discussions 0
Thakur DTH players capitalize on DAS phase III areas with aggressive campaigns General DTH News & Discussions 0
Thakur Q2-2016: Indian DTH players replicate improved performance of previous quarters General DTH News & Discussions 0
Thakur Shemaroo partners with DTH players to launch 'Miniplex' General DTH News & Discussions 8
Bishnu15 Which is the master stroke by dth players this year (2015) ? DTH Support & Comparisons 49
Thakur ISRO to increase transponder capacity for Indian DTH players to use INSAT Satellite News & Updates 5
Thakur DTH players react to Budget 2015 General DTH News & Discussions 3
SarfaRaZ DTH players gear up ahead of the World Cup General DTH News & Discussions 0
Thakur World Cup frenzy: DTH players jumpin General DTH News & Discussions 8
Thakur Delhi HC wants to know if DTH players can run FM channels and VAS General DTH News & Discussions 2
S MSOs, DTH players to save Rs. 150 mn in STB cost as govt reduces CENVAT General DTH News & Discussions 0
AsitPaul North East Live in Talks With DTH Players TV Channels News 6
Bapun Raz DTH players revise subscription packages upwards General DTH News & Discussions 1
Gssran Three DTH players pull plug on ESPN HD, Star Cricket HD General DTH News & Discussions 11
Bapun Raz Foreign players start eyeing Indian DTH cos General DTH News & Discussions 1
tech_genie Foreign players start eyeing Indian DTH cos General DTH News & Discussions 1
Bapun Raz India´s DTH players greets court´s order to hold imposition of 30% taxation General DTH News & Discussions 0
Similar threads

























Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock