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Prasar Bharati wants 40% ad revenue from sports feed share

Prashant Shridhar

Dream Pro
22 Sep 2011
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MUMBAI: Prasar Bharati is not
satisfied with the 25% advertising
revenue that it earns from the feed
that a private sports broadcaster has
to mandatorily share with it. The
pubcaster is wanting the share to
increase to 40%.
Prasar Bharati has approached the
Ministry of Information and
Broadcasting (MIB) seeking to get
the revenue share revised upwards.
According to the the Sports
Broadcasting Signals (Mandatory
Sharing with Prasar Bharati) Act,
2007, private sports broadcasters
have to share ad-free live feed of
sporting events of national
importance with Prasar Bharati and
All India Radio (AIR). The ad revenue
sharing between the content rights
owner and the Prasar Bharati will be
in the ratio of 75:25 in case of TV
Prasar Bharati wants an amendment
in the Act to enable it to get a
revenue share of 40%.
“We will make an appeal to the
secretary (at the I&B ministry) that
this amendment should be brought
about which will allow Prasar Bharati
to keep 40% of the revenues, leaving
60% with the rights holders,” Prasar
Bharati CEO Jawhar Sircar told Mint.
The broadcaster is planning to take
up the matter in its next board
meeting due this month and has
already sent the proposal to the
ministry, the business daily reported.
For the upcoming Rio 2016 Olympic
games, Star India will have to share
the feed provided by the International
Olympic Committee with
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