Breaking PVR and INOX to announce merger (update: Merger Announced)

Now, it seems the struggling Carnival Cinemas may shake hands with Cinepolis. We may also witness a surprise entry of Ambani/Adani group who are on shopping mood these days!
 
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Inox is aiming to redress this rapidly. It will open 40 more screens by the end of March and its CEO Alok Tandon says that there are plenty more coming up. “Beyond the 2023 financial year, we have a strong pipeline of about 900 to 950 screens which are already signed,” Tandon told Variety. “We are ensuring that we open cinemas at a fast pace, we take it pan India, whether it’s a tier one or tier four city, we are agnostic to that. We want cinemas to be closer to the home of a guest.”

“Our pricing strategy is very clear. We never out price ourself, we ensure that we charge our tickets as per the paying propensity of the people in the vicinity, the cost structure of the property and on the newness of the film,” Tandon said. “It is the quality of content which pulls in a crowd, not the pricing of a ticket.”

 
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