Republic Ratings – The REAL number story

Shantanu

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In Chennai – It was claimed that Republic TV’s distribution is in poor shape and average time spent was illogical:

REALITY:
The average time spent of Republic TV in Chennai is 23 minutes in week-19 whereas the same was falsely represented in Media reports as 49 minutes.
Republic is available on Major MSO networks of Chennai and Tamil Nadu including the government owned Arasu Cable TV. It is not available on SCV and JAK.
In-fact the Channel has signed local partnership deal with many operators like VK Digital that owns Polimer TV.
The viewership in Chennai was garnered largely on the following 3 days of the week driven by following coverage
Tuesday – 1700 – 2030 – Kapil Mishra and SunandaPushkar
Thursday – 1730 – 2100– Republic’s expose on Lashkar
Friday – 1800 – 2030 – National Herald Case & Traitor ZakirNaik


In Kolkata: It was claimed that the average TSV of 52 minutes was quite abruptly high.

REALITY:
Again the average time spent of Republic TV in Kolkata is 23 minutes and not 52 minutes as claimed in the article. More over, the channel is available in 7 out of 8 major distribution networks in Kolkata.
The viewership in Kolkata was garnered largely on the 3 following days, driven by the following coverage:
Sunday – 2100 – 2300 – LaluYadav and Kapil Mishra
Monday – 1300 – 1400 – Kapil Mishra; 1800 – 1900 – Kapil Mishra; 2100 – 2130 – SunandaPushkar
Tuesday – 1300 – 1700 – Sunanda Pushkar and Kapil Mishra; 2100 – 2300 – SunandaPushkar

MP/Chhattisgarh: It was claimed that the market was never been a Market for English News Channels
.
REALITY:
The average time spent in MP/Chhattisgarh is 11 minutes
The higher viewership is seen only on Saturday, which was also the launch day of the channel.
The ratings peaked in Saturday between 10:00 hrs to 1500 hrs, which was the launch Day and timing, wherein LaluYadav’s 1st tape was exposed at 10:12 AM and tape 2,3 and 4 were launched at 14:30.

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