DDF Exclusive Revision of NCF (Network Capacity Fee) w.e.f. 27th February 2025 by Tata Play

[Ashok Varma]

Will this method reduces NCF from current price ?

Airtel influenced NCF of Tata Play before merger, so absolutely increased. DTH.

 

[React]

DTH now has full freedom keep the competitive price like before NTO. They should utilize it properly to avoid loosing customers.

if DTH operators increase prices, they are likely to lose customers in the urban market for several reasons:

1. High Competition from OTT Platforms

Urban consumers have easy access to streaming services like Netflix, Amazon Prime, Hotstar, and JioCinema, which offer on-demand content. A price hike in DTH services may push users toward cheaper OTT bundles.

2. Growth of Broadband & IPTV Services

With the expansion of fiber broadband (JioFiber, Airtel Xstream, BSNL Fiber, etc.), many urban customers prefer IPTV or internet-based streaming, which often includes live TV at a lower cost.

3. Changing Viewing Habits

Younger audiences prefer smart TVs, mobile streaming, and YouTube over traditional TV.

A price increase could accelerate the shift away from DTH services.


4. Cost-Sensitive Consumers

Middle-class households in cities may reconsider premium DTH packs if prices go too high.

They might downgrade to a lower pack or even switch to free-to-air channels.


5. Multi-TV Households Could Cut Extra Connections

Many urban homes have multiple DTH connections. If prices increase, they may remove extra set-top boxes and rely on streaming alternatives.

Conclusion

While rural areas still rely on DTH due to limited internet access, urban users are more likely to shift to OTT or IPTV if prices become unattractive. To retain urban customers, DTH providers must bundle OTT services, offer flexible plans, or provide additional value.

This is what I guess going to happen for urban areas.
Airtel may identify the viewers spending and increase their NCF and migrate them to xtream fiber saying they can get DTH/IPTV at just Rs.200 extra with plenty of OTT.

On the other hand, there is a high risk of loosing customer to different DTHs or internet provider.

 

[Akinator69]

DTH now has full freedom keep the competitive price like before NTO. They should utilize it properly to avoid loosing customers.

if DTH operators increase prices, they are likely to lose customers in the urban market for several reasons:

1. High Competition from OTT Platforms

Urban consumers have easy access to streaming services like Netflix, Amazon Prime, Hotstar, and JioCinema, which offer on-demand content. A price hike in DTH services may push users toward cheaper OTT bundles.

2. Growth of Broadband & IPTV Services

With the expansion of fiber broadband (JioFiber, Airtel Xstream, BSNL Fiber, etc.), many urban customers prefer IPTV or internet-based streaming, which often includes live TV at a lower cost.

3. Changing Viewing Habits

Younger audiences prefer smart TVs, mobile streaming, and YouTube over traditional TV.

A price increase could accelerate the shift away from DTH services.


4. Cost-Sensitive Consumers

Middle-class households in cities may reconsider premium DTH packs if prices go too high.

They might downgrade to a lower pack or even switch to free-to-air channels.


5. Multi-TV Households Could Cut Extra Connections

Many urban homes have multiple DTH connections. If prices increase, they may remove extra set-top boxes and rely on streaming alternatives.

Conclusion

While rural areas still rely on DTH due to limited internet access, urban users are more likely to shift to OTT or IPTV if prices become unattractive. To retain urban customers, DTH providers must bundle OTT services, offer flexible plans, or provide additional value.

Rural areas also covered by Jio 5G and Airfiber is easily accessible to the people.
Unless dish operators play the price game well they're bound to be shut down.

 

[React]

Rural areas also covered by Jio 5G and Airfiber is easily accessible to the people.
Unless dish operators play the price game well they're bound to be shut down.

Even though AirFiber is available in rural areas, it is primarily preferred by well-settled families and individuals working from home. Most others opt for mobile data, as they find it more cost-effective rather than spending a minimum of ₹399 plus 18% GST.

Rural areas prioritize affordability, whereas urban areas prioritize convenience.

 

[rthakur198786]

Tata Play is offering cheapest packages to Assam & West Bengal (North East India) which is far away from my state (Haryana).

Waiting for Tata Play to launch Tata Play Lollipop Pack (for Bihar region) then I will take train in morning to Bihar , then purchase new Tata Play box in afternoon & will come back to Haryana in Evening.

You have to go for west bangal and N-E states, same charges in Bihar like other states

 

[piinku1]

Now it is time, DTH should start pre nto era packs with bundled channels

 

[daydreamer18]

Will they release new packs along with changes in NCF ?

 

[Vadirocks]

Update

Tata Play Sales Team Says 6M/12M Prices Getting Increased Along With Monthly Packs.

 

[Rajat ramani]

Update

Tata Play Sales Team Says 6M/12M Prices Getting Increased Along With Monthly Packs.

How many times they will increase the cost?

 

[Vadirocks]

How many times they will increase the cost?

This Time Packs Will Have More Additional Channels