p_pahare
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Sony SAB HD to launch 5th September
Hoping to redefine the abbreviation of HD from high definition to happiness ka destination is Sony Pictures Networks Television India (SPN) comedy channel Sab TV. The channel is all geared up to launch its HD feed by 5 September.
Mirroring the prime time programming line-up from its SD channel, the new HD version is to be made available on Tata Sky, Airtel, Dish TV and on cable operators across the country.
But why did a channel which was launched in 2005 take six years to roll out its HD version? Answering that is Sab TV senior EVP and business head Anooj Kapoor who asserts that it took sometime to launch an HD version as they were upgrading the quality in terms of looks, costumes, sets, etc. Says he, “We did not see any compulsion to get into HD. We wanted to be ready with a string of shows before launching HD. Consistent efforts really ensured that best technical equipment are used for HD which looks good as the rest of the competition. The process is complete now. A different definition of HD, according to me, is very logical as our shows provide comedy and warmth which ultimately brings smiles and happiness to our audience”
SAB TV aims to change female-male skew with HD launch | Indian Television Dot Com
Hoping to redefine the abbreviation of HD from high definition to happiness ka destination is Sony Pictures Networks Television India (SPN) comedy channel Sab TV. The channel is all geared up to launch its HD feed by 5 September.
Mirroring the prime time programming line-up from its SD channel, the new HD version is to be made available on Tata Sky, Airtel, Dish TV and on cable operators across the country.
But why did a channel which was launched in 2005 take six years to roll out its HD version? Answering that is Sab TV senior EVP and business head Anooj Kapoor who asserts that it took sometime to launch an HD version as they were upgrading the quality in terms of looks, costumes, sets, etc. Says he, “We did not see any compulsion to get into HD. We wanted to be ready with a string of shows before launching HD. Consistent efforts really ensured that best technical equipment are used for HD which looks good as the rest of the competition. The process is complete now. A different definition of HD, according to me, is very logical as our shows provide comedy and warmth which ultimately brings smiles and happiness to our audience”
SAB TV aims to change female-male skew with HD launch | Indian Television Dot Com
