Sab increases original primetime programming


5 Aug 2011
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Sab, the family comedy entertainment channel from Multi Screen Media, is launching two new fiction shows, 'Chidiyaghar' and 'RK Laxman Ki Duniya' starting from 28 November, thereby increasing their original primetime programming.

Chidiyaghar will take the Monday-Friday 9 pm band, replacing Sajan Re Jhoot Mat Bolo, which is being shifted to 11.30 pm slot. RK Laxman… will take the 9.30 pm slot, substituting Mrs. Tendulkar, which goes off air.

Interestingly, the channel will air the repeat of Tarak Mehta Ka Oolta Chashma at 11 pm, as it generates "good ratings" as per Sab top executive.

"We have increased our original programming and now original shows will air from 7.30pm -11 pm and from 11.30 pm till midnight. We have decided to keep the repeat telecast of Tarak Mehta… at 11 pm as it also fetches us good ratings," Sab TV EVP & business head Anooj Kapoor said.

The 9 pm show Chidiyaghar is produced and directed by Ashwini Dheer from Garima Productions, while RK Laxman is produced by JD Majethia (Hats off Productions) and Dharmesh Mehta (NamanRaj Productions).

Chidiyaghar's concept revolves around an idea that humans too have animal traits in them and it is our values and culture that separates humans from animals.

Meanwhile, the channel believes that RK Laxman… is the best fit for Sab as Laxman's cartoons always took a light-hearted view of serious issues.

source : itv
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