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SAB to launch New Hindi General Entertainment Channel in mid April

Thakur

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After launching a youth channel Dhamaal Gujarat in January 2016, Sri Adhikari Brothers (SAB) group is all set to enter the general entertainment market with a new Hindi general entertainment channel (HGEC). 

A source close to the development informed Indiantelevision.com that the SAB group is planning to launch the channel in the early months of the first financial quarter. Also the group has started cutting cheques to the production houses in order to match its content strategy.

Another source confirmed the news and said that the channel has roped in Endemol Shine India, Sashi Sumeet Production and Namanraaj Production to produce shows for the upcoming channel.

With what we get to hear, the new HGEC will focus more on the comedy space and take the tough challenge of making one smile. "Endemol, will be producing two comedy shows for the upcoming channel while Namanraaj Production has been commissioned for one from the same genre," said a senior producer on condition of anonymity.


SAB 2
 

TushShar

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RE: Sri Adhikari Brothers to launch Hindi General Entertainment Channel in mid April

Great update but is channel name HGEC??
 

DTH Fan

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Awesome. The old classic SAB TV was far better than the current one. I have great hopes with Adhikari brothers. May be they telecast classic comedy shows on this new channel?
 

shawl_who

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It isnt sab2. As that chnl is under sony.

I think thry cant use d name sab... sothry use dhamaal etc..
 

Recharge Fan

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previously they launched Dillagi channel as Hindi GEC
but later converted to movies channel
not again:)
 

Hassan Syed

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DTH Fan said:
Awesome. The old classic SAB TV was far better than the current one. I have great hopes with Adhikari brothers. May be they telecast classic comedy shows on this new channel?
I agree with you. Even Sab TV old logo was much better than current logo :( Sony destroyed this amazing channel. It was available for free on Asiasat 3S once :(
 

DTH Fan

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^^ Completely agree. Previous SABe TV logo was awesome and I used to love watching Adhikari Brothers programs on it. Ah, good ol' days.
 
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