Sony is acquiring new bollywood films but question is will they give adequate slots to them after initial airings, for so many films premiere and then just disppear or remain restricted to watershed hrs. Second challenge for them is to build a large bollywood film audience base, bcoz they have been south indian dubbed cinema centric for longest time hence bollywood audience has drifted away from Sony Max or Wah.
If u notice star/disney even manages to get great response for an average or below average bollywood film but for sony even managing to get good ratings for good bollywood films remains a challenge barring say a blockbuster like 3 id*ots or PK. I am not sure but looks like Bell Bottom has not delivered good ratings on Sony Max else they would have announced it like star/disney does for big bollywood premieres
