Their biggest mistake was that they launched a movie channel very late and that too they launched in rishtey brand rishtey brand is not so popular they should have directly launched colors Cineplex and their channel is very far in every dth and plus a south heavy that's why their channel couldn't do well in hindi and Hollywood films still some films like soty 2 drishyam 2 bhediya have done well for them but still they are not successful like star gold Sony max Zee cinema I think they should have launched a movie channel in 2011 when they were having a library of 500 films but they didn't launched at that time if they would have launched at that time then they would have been in better position today and now they are selling their home production ventures movies to other broadcasters to make good profits
I feel they should make their channel available in between star gold Zee cinema Sony max in every dth even channels like Zee cinema Sony max are also south heavy like colors Cineplex but still many Hindi movies gets good ratings on them because they are available in starting in every dth and they should reduce their price back to rs 3 and rs 5 by this their channel will get better reach and they should keep their home production ventures movies with them only jio studios is producing many big films in coming years like baby John singham again SOS 2 love and war Aditya dhar s next with these films their channel will get much better boost