I agree on
@dino29 bro's point with Star network. They have a dedicated time slot and channels. But yes the repetitiveness and the pattern of repeating same films is also observed in Star Vijay and Star Maa as well. Tamil and Telugu meme pages always troll Star vijay and Star Maa for repeat airings of their films. Films like Raja Rani, Athadu, Manmadhudu, Kumki, Thuppakki (tamil) have been trolled because of repeat telecasts by Star Network.
As far as Bollywood is concerned this pattern started after Kick Premiere where in films were repeatedly telecast on both Star Gold and Movies Ok. Till date this pattern has been successful but it also has lead to reducing the freshness of the film. No one would believe that a year old Or a 3-4 month old film would be telecasted so frequently on a random afternoon or a random morning.
Star actually changed the dynamics while other networks tried to ape it they were unsuccessful.
Sony mostly is a relationship and contact basis company, Zee too was not into corporatism before SRK Deal but Star was the one which starred the trend. Many producers also despise selling their films to Star since they follow a corporate model, Nadiadwala was furious because of this. YRF was in a great loss and it accepted the offer only to come out from the losses.
I just hope that even competition exists so that it would be helpful for producers