SET India change in distribution strategy

[The Lonelier Island]

The value of these channels is not more than 5 rupees in current date.
They want 19 rupees for such carp content of saas bahu drama...
The time has gone and generation changed now.
They should earn from ads and give channels below 5 rupees.
And improve content also...
OTT is different so it can't be compared with tv.
Network capacity fee should be below 100 including taxes.

Taste of content is subjective. Some people specially homemakers enjoys saas baahu serials. It keeps them busy when they are alone at home and their family is busy working. Also they find characters relatable.

 

[Naturelife]

Taste of content is subjective. Some people specially homemakers enjoys saas baahu serials. It keeps them busy when they are alone at home and their family is busy working. Also they find characters relatable.

OK then price should be affordable as most of the housewifes are not earning.

 

[Shiv Verma]

housewifes are not earning.

Husbands are earning to fulfill their spouse's needs.

 

[The Lonelier Island]

OK then price should be affordable as most of the housewifes are not earning.

They are unpaid workers who works throughout the week. Even on weekends. Family contributes for their expenses.

 

[prabhatec]

what a psychological move by sony to get a TRP and playing with Indian Epic story!! offcourse the series is Big budget and worth watching!!

 

[kamathur]

Well one has to wait n see which way is it going! As there’s a steep decline in linear viewership. Just one serial trying to change the approach - one has to wait for final results. But one thing is there - today people watch TV as per their own time and not as per transmission.

 

[The Lonelier Island]

Sony BBC Earth is not available on Sony LIV. They are airing latest shows and excellent documentaries on Sony BBC Earth which I believe will be exclusive to linear TV.