Sayonara didn't deserved to be laughed off. It could be like Jockey and XYXX with Indian underwear. They can be a dedicated store and brand for the likes of petticoats, kachas, langots, pyjamas etc. They could sell as Indian underwear brand that are more suitable for our bottoms. On top of that there are no proper brands of such products. They already got a patented product. Saying that anyone else gonna make it. Boxers shorts are made by multiple brands. Doesn't mean they lack a usp.