Thakur
Banned
- Joined
- 30 Aug 2013
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Akhtar.
The channel is targeted on Hollywood loyalists which they classify to be dreamers, achievers, geeks, artists, etc and certainly don’t have any age boundaries. It is for premium audiences which are young at heart. The channel’s logo has been designed by MediaLuna while Leo Burnett is their creative agency partner.
SPN rolled out this channel in HD feed because according to them there has been significant price elasticity in country. The audiences are not used to paying for content yet. But the fact that India always works on inflection point between affordability and consumption cannot be neglected. Yagnik opines that SD is about size and scale that you have to build. Its distribution has to be wider which the market needs to support.
“There are certain considerations that are to be taken before launching a SD channel. The loyalists can move to SD later on. We had to come up with a differentiator in HD,” adds Yagnik.
With this channel, Sony plans to cater to the 7 million odd HD subscribers in the country.
The channel has almost been rolled out on DTH platforms like Airtel, Tata Sky, etc and cable TV services.
Indian Television Dot Com | Sony Le Plex HD launches; destination for acclaimed & blockbuster movie titles
The channel is targeted on Hollywood loyalists which they classify to be dreamers, achievers, geeks, artists, etc and certainly don’t have any age boundaries. It is for premium audiences which are young at heart. The channel’s logo has been designed by MediaLuna while Leo Burnett is their creative agency partner.
SPN rolled out this channel in HD feed because according to them there has been significant price elasticity in country. The audiences are not used to paying for content yet. But the fact that India always works on inflection point between affordability and consumption cannot be neglected. Yagnik opines that SD is about size and scale that you have to build. Its distribution has to be wider which the market needs to support.
“There are certain considerations that are to be taken before launching a SD channel. The loyalists can move to SD later on. We had to come up with a differentiator in HD,” adds Yagnik.
With this channel, Sony plans to cater to the 7 million odd HD subscribers in the country.
The channel has almost been rolled out on DTH platforms like Airtel, Tata Sky, etc and cable TV services.
Indian Television Dot Com | Sony Le Plex HD launches; destination for acclaimed & blockbuster movie titles
