Breaking Sony Max and Sony Max HD have changed their graphics (same logo)

[JollyLNB]

At the juncture of 20 Years of Celebration SPN refuses to utilise a Golden Chance to rebrand SET MAX to a Pure Bollywood Movie Channel

No doubt the Gullu promo shows mostly Sony Max's heritage with YRF. But what is the use when you don't do justice to that huge library.

I disagree with the arguments that max should become a pure Bollywood channel. Let Max show all kind of content, but spn needs to launch a dedicated channel for Bollywood, and wah can be made a masala plus South channel.

Sony is mistakenly following Zee's logic. Zee Cinema is the mainstream+South channel so Sony Max is Zee Cinema's equivalent. Zee Classic is the classic channel; Sony Max 2=Zee Classic. Zee Action+Anmol Cinema is Sony Wah. But this leaves &pictures which is more of a Hindi movie channel than South (not to mention English), and for this Sony has no equivalent. Not to mention Zee Bollywood and &xplor HD.

Zee Cinema has a higher South percentage than the other Zee channels, and similarly Max for SPN. But Neeraj Vyas does not realise that Zee has two channels (Zee Bollywood and &xplor HD, and to an extent &pictures SD/HD) completely for Hindi movies (not classic ones), and he mistakenly thinks that it is enough to have a 100% Hindi channel only for classic movies without the need for any channel to show recent movies.

 

[rishuboy]

Off topic : there were talks last year that spn would launch Sony prime, a movie channel for urban audience . Any update about it ?

 

[JollyLNB]

Off topic : there were talks last year that spn would launch Sony prime, a movie channel for urban audience . Any update about it ?

No chance with the current management/leadership.

The offensive ad in the second video in the first post has been trimmed out as per the moderator's request. It should be visible after an hour. Meanwhile here's another video. But the movie stills in this one are not clearly visible like in the old one.

QUOTE EDITED

First post updated with the trimmed video.

 

[Shantanu]

The offensive ad in the second video in the first post has been trimmed out as per the moderator's request. It should be visible after an hour. Meanwhile here's another video. But the movie stills in this one are not clearly visible like in the old one.

QUOTE EDITED

Instead of another video, editing old video would have been enough.

 

[HappySoul]

Does the rebranding mean there won't be Sooryavamsham anymore?

Kha lete hain tab Zeher wali kheer

 

[JollyLNB]

Instead of another video, editing old video would have been enough.

Yes. I edited the old video only, using YouTube Studio.

 

[Zaxotes]

Graphics package is updated; what is the question of 'rebrand' here? The thread title is confusing.

 

[mgparmar18plus]

SD & HD Version Logo Same?

 

[Sparker0i]

SD & HD Version Logo Same?

Nope. Same as before

 

[Shubh]

The TVC , which first aired at 20:20 on 20 July 2019, marks the launch of an elaborate marketing blitzkrieg across multiple touchpoints as a run-up to the special day in October 2019, the company said
Sony MAX launches brand campaign to mark 20 years of movie entertainment - ET BrandEquity