No doubt the Gullu promo shows mostly Sony Max's heritage with YRF. But what is the use when you don't do justice to that huge library.
Sony is mistakenly following Zee's logic. Zee Cinema is the mainstream+South channel so Sony Max is Zee Cinema's equivalent. Zee Classic is the classic channel; Sony Max 2=Zee Classic. Zee Action+Anmol Cinema is Sony Wah. But this leaves &pictures which is more of a Hindi movie channel than South (not to mention English), and for this Sony has no equivalent. Not to mention Zee Bollywood and &xplor HD.
Zee Cinema has a higher South percentage than the other Zee channels, and similarly Max for SPN. But Neeraj Vyas does not realise that Zee has two channels (Zee Bollywood and &xplor HD, and to an extent &pictures SD/HD) completely for Hindi movies (not classic ones), and he mistakenly thinks that it is enough to have a 100% Hindi channel only for classic movies without the need for any channel to show recent movies.