Still very much cheaper than OTT , In OTT u need to pay for ur wifi min 400-500 per month and then Hotstar, Sony LIV, Zee5, Amazon & Netflix all this cost upto 3000 for Year subscription
Total cost goes above 8000rs per year where as DTH is around 4000-4500 per Year.
We cannot compare OTT cost with TV chs as both work on very different financial/business model and offers very different choices in programming and experience.
What i can surely say is that OTT platforms need to implement Freemium subscription model to gain more viewers. Almost all of the bollywood films and even hollywood content should be offered for free with ads bringing in revenue. Certain new content can b under pay wall for short duration and later b provided free and some niche content can b available subscription based.
Also 2nd option of less ads and little higher subscription fee should also b available and highest plan should offer all content ad free at highest subscription cost. Not only this OTT platforms should have language wise plan/combos for content so that customer pays as per what language he/she understands and not for all the content