SPNI Open to Merger and Acquisitions: Gaurav Banerjee

  • Thread starter Thread starter Shark
  • Start date Start date
  • Featured
  • Replies Replies: Replies 74
  • Views Views: Views 5,667
Sony acquire raj television network good option for Tamil ...
They should acquire Malayalam channels Flowers or Mazhavil Manorama because these channels consistently rank among the top four. Additionally, they can consider Amrita TV, which was a leading content channel until 2012 and still has the potential to reach the top if properly marketed.
 
They should acquire Malayalam channels Flowers or Mazhavil Manorama because these channels consistently rank among the top four. Additionally, they can consider Amrita TV, which was a leading content channel until 2012 and still has the potential to reach the top if properly marketed.
Raj tv network also available malayalam & telgu channel bro one network all South Indian language covered... & Also have OTT Raj digital tv won the network...
8XUuYMH.jpeg
 
Last edited:
Raj tv network also available malayalam & telgu channel bro one network all South Indian language covered... & Also have OTT Raj digital tv won the network...
8XUuYMH.jpeg
See... Raj TV channels have no sufficient trps in malayalam. The news and music channels are struggling a lot and may shutdown soon. So i dont think sony will take a risk to buy a channel that will never reach top 5
 
See... Raj TV channels have no sufficient trps in malayalam. The news and music channels are struggling a lot and may shutdown soon. So i dont think sony will take a risk to buy a channel that will never reach top 5
Raj tv network not interested for investment ..
 
Raj tv network also available malayalam & telgu channel bro one network all South Indian language covered... & Also have OTT Raj digital tv won the network...
8XUuYMH.jpeg
This is what I thought when Zee merger was failing..


1. If Sony buys Raj Network, the major advantage would be the availablity of all the Raj Network channels on major Cable & DTH Platforms. Straight away they can,

2. Rebrand Raj TV as Sony Tamizh, Vissa as Sony Telugu.

3. Rebrand Raj Musix Kannada and Raj Musix Malayalam as GEC for respected markets, Sony Kannada & Sony Malayalam.

4. The 4 Raj News channels license can be converted to respective languages GEC HD channel.

5. Add Kannada & Malayalam feed to the existing Sony Sports Ten 4 HD & SD to cover Cricketing events.

6. Add all the southern language feeds on Sony Sports Ten 1 HD & SD and Ten 2 HD & SD along with English & Hindi Feeds to cover non Cricketing events.

7. Rebrand Raj Musix Tamil & Raj Musix Telugu as Sony Music South HD & SD (Just like SS Music in the 90's, One music channel for all southern languages).. They have enough content & licence for all the four languages on their YouTube channel which can be used on linear platform + old content from Raj Library across languages, if any, would be an added bonus!

8. Hold the Raj Digital Plus license for future expansion into movie segment at a later stage. As main GEC's would be sufficient enough to play movies and soap operas initially.

9. Bundle the packs based on Market.. Like for Telugu market.. Sony Telugu, Sony Music South, Sony Sports Ten 1 (Telugu Feed), Sony Sports Ten 2 (Telugu Feed), Sony Sports Ten 4 (Telugu Feed), Sony Yay (Telugu Feed), Sony BBC Earth (Telugu Feed), Sony Pix (Telugu Feed, if available).
 
Back
Top Bottom