SPNI Open to Merger and Acquisitions: Gaurav Banerjee

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Currently Sony is Like.. If you are unable to sew a dress yourself, it is better to opt for a ready-made one.
Star bought the best readymade dresses available from South at the right time. Also they sewed themselves for the north. Now Sony is seeking for readymade ones, there is a few choice available.
 
Sony could also go in the Star way.
It can acquire local networks from respective languages and over the time rebrand it just like Star did.
 
sony could/should buy
1. colors super in kannada
2. Etv in Telugu
3. flowers in Malayalam
4. Colors tamil in Tamil

im mentioning colors because , its clear sony is playing a safe game and knows jiostar impact so they may inturn offer good content
 
Raj is a substandard network. Not suits for a company like SPNI. When Star did acquisitions from South it got the top players as well as yielding brands in the respective markets. Now there is few choices. ETV from Telugu, Flowers/Mazhavil from Malayalam are the only good channels Sony can go for. Sun may not willing to sell their buisness to anyone as of now. Likewise ETV owners wish to stay their homeland, same with Manorama. When it comes to Flowers, one of the reason to start the channel is to showcase a regional alternative against corporate takeovers (When Star bought Asianet). So its difficult for Sony to expand through aquisitions. When one do aquisitions it should be beneficial for the buyer atleast at a small margin. Don't think channels like Raj, Polimer, Kasturi, Amrita etc can serve that. Instead its better to start new channels.
But if Jio Star takes favorable decision, Sony can buy assets(current serials, show rights for a certain period)of replicated channels of JioStar. Example Colors Tamil, Colors Marathi etc and rebrand it to Sony.
 
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If possible they should try acquiring Zee rather than merging.
Acquiring is a costly affair than merge (share swap), if they can merge Zee, then they can invest in programming/sports rights. All investors in Zee are wants merge with Sony after removal of Goenka from Zee board.
 
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sony could/should buy
1. colors super in kannada
2. Etv in Telugu
3. flowers in Malayalam
4. Colors tamil in Tamil

im mentioning colors because , its clear sony is playing a safe game and knows jiostar impact so they may inturn offer good content
Zee , Sony, Sun no one can buy Any JioStar channels as per the Rules .
 
If Sony wants to compete with jiostar then zee is the only option left for them. If goenka agrees to step back from his post then it will be very easy for merging process. Might it can be completed with in a year.
 
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