Yes bro bang on the point. They have a long term vision. As these cricket rights unfold they were go all out to gain in future . The next step will be to launch sports channels which are already in pipeline. Already they have grabbed many other sports rights other than cricket. With IPL and ICC rights now going to come up after many years they will go out to grab other cricket rights and sports properties.With Sports18 Khel and other strategic decisions they will be on top.Good for the viewer if the channels are distributed properly and available in decent packages.Also other sports properties which are not shown live will gain momentum. Star with its local content showing and only IPL and cricket with hockey will need to be sure what they show on their channels with most of the live sports properties not with them.