NBA and Viacom18 announce multi-year Broadcast and Streaming Partnership in India
The National Basketball Association (NBA) and Viacom18 today announced a multi-year partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming.
Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by RISE Worldwide will provide comprehensive coverage of the NBA’s regular season and marquee events in English and Hindi through its television channels Vh1 and MTV, and through its digital platforms VOOT and Jio TV. Coverage will include weekly live games, NBA All-Star, the NBA Play-In Tournament, the NBA Playoffs, and the Finals. Viacom18 will also show daily highlights and create original NBA-themed programming that will run on a number of channels across its network.
Mumbai: The National Basketball Association (NBA) and Viacom18 today announced a multi-year partnership to deliver live NBA games and programming
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