But why not select channels bro? They r part of Star Sports Network and created with intent to provide viewers various Non Cricket sporting action. Are u unable to subscribe these channels.
Anyways i have already explained that regular Star Sports channels do air different sports but if u r expecting these to focus less on cricket then it is highly unlikely until either price of key cricket rights drastically go down which ain't likely to happen or Star Sports does not have rights for same which again star/disney won't let happen so easily.
Cricket brings ratings and then there is the pressure to recover huge investment hence they have to air cricket highlights to attract audience and push up ratings. It is saddening but true that cricket highlights will bring them more viewership or ad revenue than say airing live telecast of Premier League match but still they r trying to air Premier League on Star Sports Select chs as well as Star Sports 3.
In future we can expect Star Sports 3 to focus more on other sports, Star Sports First to either be removed and be available only on DD Free Dish while ESPN might b launched either as a new channel or maybe Star Sports Select channels will b rebranded as ESPN.
I would also like to tell u that few months back i had shared content strategy related feedback with Star Sports Channel Head, it covered all points and mentioned various steps which can b taken to address needs of all viewers. I am hopeful that they will make some changes soon, already their content strategy has seen few changes in recent past. I had also requested him to make transition to 16:9 aspect ratio for Star Sports Standard Definition channels and gave proper reasoning for the same, as u can see Star Sports team looked into the feedback and implemented these changes soon thereafter.
I always request members to share feedback with channels and their heads as it surely helps in broadcasters evaluating those points and going forward incorporating same in their strategy . Many times it is easier to find their contact details while at various occasions lot of time and energy goes into searching for them. Formulating feedback with proper explanation of points also takes lot of efforts but it is worth it if u really want to see that change