Not agree completely, I have watched leagues like CPL, BBL, PSL, LPL many matches aired without Ads. Sometimes aired limited ads like Dafa news, Hero motorcrop, Fairplay.So T20 league has ad renevue , than internation matches (test and ODI), so we (sports fans) are culprit watching T20 league match than test matches.
We are talking about foreign leagues with foreign cricket matches.Not agree completely, I have watched leagues like CPL, BBL, PSL, LPL many matches aired without Ads. Sometimes aired limited ads like Dafa news, Hero motorcrop, Fairplay.
Whereas BCCI International except T20, BCCI ODI and now Test matches too more ads overloaded sometimes on Star Sports, Sony and DD Sports.
Yeah that's what i said IPL and BCCI International matches getting so many commercial sponsors and Ads, but foreign leagues and foreign cricket matches rarely airing ads.We are talking about foreign leagues with foreign cricket matches.
I believe WI - Aus test match /NZ cricket won't have much ads , similar to LLP, CPL, but still broadcasters prefer t20 leagues. We have broadcaster for atmost all t20 leagues, but we are lacking with international cricket.
even I observed that Indian local T20 leagues like TNPL, Maharaja Trophy got good sponsors and Ads compares with foreign leagues.Actually i think at times sponsors of various Local Indian T20 leagues might also be paying to broadcasters for making the tournament available on TV Channels.
As far money is concerned, i too have noticed many fantasy game companies are sponsors of such events so thru such initiatives they would not only be getting promotion at a much lower cost but also make money as more people join their platform. Also there are various other national or logo sponsors involved which try to reach out to more people or promote their brand in a particular region thru such localised tie ups which again helps the business grow
Sony blackout live, But Sony aired Australia vs west indies Test highlights.So sony sports is future teller
They knew pakistan vs England test series virtually became t20i series hence they show that on sony sports
And bkackout
Australia vs west indies series coz real test cricket style cricket happen there
Now BCCI can sell each match above 120 cr for TV & Digital against 60 cr, 5 years ago.So many T20 leagues in next 2 months, Advertising agencies and popular advertisers looking these leagues like garbage. these popular advertisers saving huge money for BCCI men's international matches and IPL.
Source
Unlikely. Gutkha elaichi, surrogate alcohol and fantasy apps will sponsor everything they can. Except for something niche like Aramco and Pepsi. I don't see any difference in ads.So many T20 leagues in next 2 months, Advertising agencies and popular advertisers looking these leagues like garbage. these popular advertisers saving huge money for BCCI men's international matches and IPL.