also now they can acquire Women's franchise, likely match venue their own Cricket stadium. Now biggest advantage is showing their Reliance Industries brands Ads everywhere.The advantage of having all the prime sports properties under a single media company is that they can demand higher advertising revenue from agencies and brands.
That's what Star Sports used to do. And Viacom18 following the same. Hope they don't fail like Hotstar in digital.
But this time Sony's trick doesn't work. Earlier Star is their only rival. And Star fall back after they got sufficient biggie events or their desired ones. Then they either take part other auctions without much aggressiveness or doesn't participate. Thereby Sony got many events without going higher negotiations. But now Viacom 18 is aggressive in buying events big or small, costly or cheap, popular sports or not.. They are present every where and fight till end. So Sony has to play with more money to get rights.SL and Pak rights also going to end soon for sony
Sony decided not to go for high bidding and whatever Star / Viacom rejecting / not interested those only Sony trying to acquire (atleast in cricket rights)
As per my understanding, Sony will go for Pak , SL, and also ban /WI /NZ rights to over come lose of Aus cricket rights
Hotstar failed due to their cheap subscription plans and free offerings with mobile recharges.(149/ 3 months is very cheap).The advantage of having all the prime sports properties under a single media company is that they can demand higher advertising revenue from agencies and brands.
That's what Star Sports used to do. And Viacom18 following the same. Hope they don't fail like Hotstar in digital.
Currently Reliance Digital retail company ads only airing in SA20 live, maybe its advantage for Reliance investing and again Viacom18 buying advertising.The advantage of having all the prime sports properties under a single media company is that they can demand higher advertising revenue from agencies and brands.
Women's IPL broadcasting rights sold at a whopping 190 cr INR per year whereas PSL broadcasting rights is 96 cr INR per year.