What's new? They have been doing since there rebrand in 2013. They have resources to bring multiple regional channels but not air multiple matches. Countries which lesser population and money has access to more content than us.
As i have stated regional channels bring them revenue, niche sports is loss making. Also smaller countries with less population or money might b getting more content than us but i am 100% sure they r paying more for channels....current pricing of channels specially in sports genre cannot support niche sports unless there is massive viewership rise for these. You can keep sending them feedback but they will chose 1 way out of 3 ways i mentioned in earlier post..sports rights is most risky bet and channels take decision weighing pros and cons. One thing i can assure u that under Disney various sports will get more space on star sports network.. Just wait little more