I am wondering what kind of sponsors are attracted to highlights over live sporting events. And how much they make money off these highlights? Most of the ads in these channels are of it's own shows and upcoming events. Even if at heart of these channels was celebration of sports. What's stopping you from airing documentaries and classic matches of FIFA and UEFA? Why same old matches and compilations has to air throughout the year?
EuroSport is trying this. Has it yielded success. Remember Trace Sport Stars, it aired documentaries and sports shows... All led to failure in India. I do not blame broadcasters entirely. Either one can invest in non cricket sports or big cricket rights....balancing both is financially difficult. Star/disney still has 2 chs dedicated to niche sports...next yr if they do not get IPL then major overhaul will happen