star sports is losing its ground in sports broadcasting they are investing lost properties and letting go of niche and exclusive sporting rights be it in squash, football, cricket rights, baseball, tennis, f1 or golf.... india cricket which they show is shared with dd so people are getting it for free, ICC, ACC rights all india matches are shared with DD so whats the point too be more cricket centric and leaving out on niche sports.. only thing Star had was IPL now that too telecasting it on star utsav movies they have nailed last nail on their coffin when m getting to watch IPL for less then a rupee why what i subscribe rs22 channel. even for advertisers will advertise on SUM rather star sports Hindi...