Star India to launch second Tamil GEC - Star Vijay 2

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RE: STAR Vijay 2 - Official announcement in next two months

It will be very good if they launched... all nice old programs we can see...
 
RE: STAR Vijay 2 - Official announcement in next two months

But I checked all pages of yesterday's Hindu news paper (e-paper) Chennai edition. Nothing found about this.

Can anyone or the thread starter post a snap of the news?

..
 
Star India to launch second Tamil GEC

After fortifying its position in the two southern states of Kerala and Karnataka, Star India is now all set to expand its presence in the Tamil market with the launch of a second general entertainment channel (GEC) to complement Vijay TV.

The licence approval for the new channel has been pending with the Information and Broadcasting Ministry for some time now. When the approval comes, Star is ready to launch the channel within the same quarter itself.

The name of Star’s new channel could be Vijay Plus or Star Vijay 2.

“We are launching a second Tamil GEC. We are awaiting regulatory approvals,” a source in the company said.

The strategy of two local-language GECs in a southern state is something which Star has successfully carried out in both Kerala and Karnataka. Tamil Nadu was difficult as Sun TV Network dominated the market not just with its swathe of channels but also with its strong grip in the cable TV distribution side of the business. With the emergence of state-owned Arasu Cable under the Jayalalithaa-led AIADMK government, Star feels there is an opening in the market for it to penetrate deep.

Star realises that the task will not be easy. Sun TV Network is a dominant player and has left very few gaps for rivals to exploit. But there is now space for a second player to launch new channels and grow in the market. Other broadcasters like Zee are more optimistic now than ever before and have ramped up their investments in the Tamil market.

According to the source, the second Tamil GEC will be built on the same line as Vijay TV. Incidentally, Vijay TV is cutting down on dubbed content and producing more original shows.

“If there can be a Star Plus and Life OK, and both are performing well, why can’t there be a second Tamil GEC by the same company? There needs to be some differentiation, but it can survive on the content which other GECs also air,” the source said.

An executive of another GEC said that if a channel needs to break the barriers in the Tamil market, it has to be strong on fiction.

The market has been growing over the past few years amid shifting dynamics. Earlier, completely dominated by Sun TV, channels like Vijay TV started a trend by crossing the 200 GRP mark and reaching the No 2 position on the back of strong movie acquisitions and beefing up its fiction programming. At number three, the other big player in the space is Zee Tamizh which is looking to grow big.

Star India to launch second Tamil GEC | TelevisionPost.com
 
RE: Star India to launch second Tamil GEC

Very Good News For Tamil Frineds :) :ohya

It will be surely add first on tata sky :)
 
RE: Star India to launch second Tamil GEC

Rushil.D said:
Very Good News For Tamil Frineds :) :ohya

It will be surely add first on tata sky :)

Addition is not guaranteed bro, Suvarna Plus Kannada channel from Star network is still not added in Tata Sky whereas it is available in D2H and RDTV
 
RE: Star India to launch second Tamil GEC

There are more chances to be added on ADTV too as ADTV and Star have very good relationship :luv :ohya
 
RE: Star India to launch second Tamil GEC

Yugendran said:
There are more chances to be added on ADTV too as ADTV and Star have very good relationship

Thats a reason Life OK HD is not available in ADTV :hehe
 
RE: Star India to launch second Tamil GEC

Anirudha Das said:
Thats a reason Life OK HD is not available in ADTV :hehe

it's not available due to space issues and not due to bad relationship b/w ADTV & Star :u
 
RE: Star India to launch second Tamil GEC

Yugendran said:
it's not available due to space issues and not due to bad relationship b/w ADTV & Star :u

Then don't have space issue,I am 100% sure they can add atleast 1 HD channels.:k
 
RE: Star India to launch second Tamil GEC

Yugendran said:
it's not available due to space issues and not due to bad relationship b/w ADTV & Star :u

If they have space issue then they can replace M TUNES HD with Life OK HD if they really have good relationship with ADTV BTW both STAR PLUS HD and Life OK HD is available in dishtv who have very bad relationship with STAR :hehe
 
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