Star India - Viacom18 Merger Completed

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Colors TV still not removed 'viacom 18' footnote from the logo & Why Jio Star website taking too much time for full activation..The nation wants to know🤥
 
Raju lal said:
Colors TV still not removed 'viacom 18' footnote from the logo & Why Jio Star website taking too much time for full activation..The nation wants to know🤥
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But, is Viacom18 defunct? If so, then who holds 46.82% share in the joint venture?
 
Elvin Paul said:
But, is Viacom18 defunct? If so, then who holds 46.82% share in the joint venture?
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I am confused with it. RIL press release states its Viacom 18. But Viacom 18 which is a subsidiary of Network 18 merged into Star. So rightfully the shareholder becomes network 18. Maybe the assets of Viacom 18 in JV valued to 46% thereby establishing the same as stakeholder.
I don't know why Reliance stuck with Viacom 18 brand. Even this JV not happen, there is no need of continue with 'Viacom' branding as Paramount the original owner of Viacom completely exited from buisness as well as 'Viacom' brand globally went defunt. This merger is a good chance to drop Viacom 18. But still Reliance priorities it over Network 18 or any other branding.
Viacom 18 established as a 51:49 JV with Viacom & Network 18. So the name make sense then. Later Viacom's share shrunk to just 13%. Viacom brand itself shutdown and replaced with paramount. But Reliance was not ready to rebrand the company all these time. Don't know why.
 
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Probable reasons why both networks packs will continue to operate separately

1. Both networks already offer a substantial number of channels in their respective packs. For instance, Star’s packs include plenty of channels. Adding Colors channels and increasing the pack price is likely to have a negative effect on the subscriber base, as consumers might find the higher price unattractive.

2. Operating the packs separately is already generating significant profits. Combining all channels into one pack could result in lower subscription revenue compared to the current setup with separate packs.

For example both Colors and Star Plus are leading GECs. Combining them into a single pack would necessitate additional costs, increasing the overall price of the pack. This could discourage subscribers due to the higher cost, thereby impacting revenues negatively.

3. By keeping the packs separate, both networks can continue to generate stable subscription revenues without risking subscriber loss. This approach ensures smooth operations and financial stability.

4. In the future, the channels might be combined into a single pack, but this is unlikely until the ban on frozen ad rates is lifted. Until then, the networks need to compensate for the losses caused by frozen ad rates over the next two years. Operating separate packs allows them to maximize revenue during this period.

Imo both networks will continue running their packs separately for now to maintain profitability.
 
Manu said:
Few minutes ago i watched tata ipl retention promo on jio cinema.... mentioned watch on Star sports and jio cinema....
Also upcoming bgt throphy alao running
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For a second i forgot that they are merged now and think for few minutes that when i switched fro jio to hotstar as i was watching the match 😆
 
i wish colors infinity name is changed to Star world and they can HBO content on it as well...
 
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