Star India - Viacom18 Merger Completed

  • Thread starter Thread starter Esmail
  • Start date Start date
  • Featured
  • Replies Replies: Replies 1,001
  • Views Views: Views 187,984
But the logo not revealing is indicating to this only otherwise their is no use of "JioStar" branding apart from Channel Names or OTT.

Time will tell us, we all don't know anything exactly, all are just speculations....
'JioStar' is like 'Disney Star' & 'Viacom 18'. Colors was not Viacom 18 Colors & Star Plus was not Disney Star Plus.
 
But the logo not revealing is indicating to this only otherwise their is no use of "JioStar" branding apart from Channel Names or OTT.

Time will tell us, we all don't know anything exactly, all are just speculations....
Even disney star also delayed to reveal the logo 2 years before only have revealed
 
Even disney star also delayed to reveal the logo 2 years before only have revealed
But they didn't used it advance. Also it took 2 years to form a strategy to convert Star India to Disney Star and assemble UTV & Disney India buisness under it.
 
Even disney star also delayed to reveal the logo 2 years before only have revealed
Disney Star and JioStar is too different. Disney got Star India from 20th Century Fox and they are not overlapping each other at any sector. But this deal is direct and totally different.

'JioStar' is like 'Disney Star' & 'Viacom 18'. Colors was not Viacom 18 Colors & Star Plus was not Disney Star Plus.
I am just saying it could be a reason of not releasing logo of JioStar. And also they can't operate in industry with different identities. Maybe not Colors but high chances of name change of regional channels. They have to chose one Identity for channels like Star or Colors brand.
Like- Colors Bangla Cinema to Star Bangla Cinema or Star Jalsha to Colors Jalsha
 
Disney Star and JioStar is too different. Disney got Star India from 20th Century Fox and they are not overlapping each other at any sector. But this deal is direct and totally different.


I am just saying it could be a reason of not releasing logo of JioStar. And also they can't operate in industry with different identities. Maybe not Colors but high chances of name change of regional channels. They have to chose one Identity for channels like Star or Colors brand.
Like- Colors Bangla Cinema to Star Bangla Cinema or Star Jalsha to Colors Jalsha
As per latest interview with Uday shankar, Star and Colors brands are co-exist like Jio cinema and D+HS OTTs. content sharing will happen.
 
Disney Star and JioStar is too different. Disney got Star India from 20th Century Fox and they are not overlapping each other at any sector. But this deal is direct and totally different.


I am just saying it could be a reason of not releasing logo of JioStar. And also they can't operate in industry with different identities. Maybe not Colors but high chances of name change of regional channels. They have to chose one Identity for channels like Star or Colors brand.
Like- Colors Bangla Cinema to Star Bangla Cinema or Star Jalsha to Colors Jalsha
There are chances to swap Star & Colors brands. But no chance for adding 'JioStar' anywhere. Also its a fact that in regional languages running two brands parallelly is difficult. But as their ad rates are freezed they should have to run like this to grab more revenue. After that there will be integration.
IMO Star brand should be chosen over Colors as its popular than Colors. Only Colors TV needs to be retained.
 
Dev Shenoy, Head of Ad Sales for TV Entertainment at Disney Star (now JioStar), has stepped down from his position after a 20-year tenure with the network. Shenoy, who took on the ad sales leadership role in July 2024, succeeded Amurtha Nair, former head of entertainment ad sales and strategy at Disney Star.

Sources close to the development have confirmed the news to ET BrandEquity. Shenoy’s long career at Disney Star began in 2004. He earlier served as the head of advertising sales for the network's kids, infotainment, and regional entertainment channels.

 
Disney Star and JioStar is too different. Disney got Star India from 20th Century Fox and they are not overlapping each other at any sector. But this deal is direct and totally different.


I am just saying it could be a reason of not releasing logo of JioStar. And also they can't operate in industry with different identities. Maybe not Colors but high chances of name change of regional channels. They have to chose one Identity for channels like Star or Colors brand.
Like- Colors Bangla Cinema to Star Bangla Cinema or Star Jalsha to Colors Jalsha
Why ambani needs to change star to colors ... Star has more popularity then colors that's why he choosed jiostar .. changing the star brands to colors is worst decision he himself knows that nd it will be help zee and sun to grow ..udhay cleared said both the brand will co exist,Delay in revealing jiostar logo doesn't meant they changing the channel name even he brings colors channels under star india private limited
 
kEIKI8j.png


The JioStar website indicates that the logo will be circular, colored blue, with a semi-cylindrical shape inside the circle.
 
Back
Top Bottom