Originally supposed to have launched on 24 January 2022, Disney Star’s first regional channel outside the big six languages will go on air a few weeks after Marathi movie channel Pravah Picture.
On the one hand Manjari TV is shutting down as multiple DTHs are removing it, but on the other, Star Kirano is going to be launched. This is an interesting article by Sitaram Agarwal, the founder of Sidharth TV and the original Sarthak TV. It explains what works in the Odia TV market and what does not. I am sure that Star Kirano will be able to transform Odisha from a small regional market to a big advertising market on par with big regional languages.