it is not the question of adding early or late. the question is this is not the way to attaract customers. dish tv still feels that all the peoples have the same old picture tube tvs of 19 inch & 20 inch. Just watch dish tv on bigger LED sets. you will find the truth. tjat is what is the difference vetween dish & tata sky. Picture quality. Dish tv picture quality is highly pixalated & they have the worst HD set top box in the world. I call is as a Ulhasnagar made local brand FM radio. if dish also uses MPEG2 DVBS2 technology & upscaled their each & every channels & provide a very high quality settop box of say kaonmedia, Huwaie then they will surely can be called as quality service company. otherwise they are just quantity over quality today....