- 3 Nov 2010
- Reaction score
MUMBAI: Star Plus, the flagship Hindi general entertainment channel from the Star Group, Star One and Hindi movie channel Star Gold, will be part of Sky's new entry-level basic tier, starting 1 September. The basic tier reaches to 10.3 million customers in the UK and Ireland. Star said that the two channels will see a rise of over three million in their subscriber numbers due to the re-packaging of Sky's basic bundles. It will also represent a 48 per cent rise in the connected households, Star said. Beginning 1 September, Sky will be offering new pricing and packaging options, simplifying the six entry-level basic packs to one entry level tier (Entertainment Pack), with a £5 buy-through for the second basic pack (Entertainment Extra Pack). Earlier, Star Plus, Star one and Star Gold were part of Style & Culture Pack of Sky. Star TV head of UK operations Yeshpal Sharma said, "We are absolutely delighted with this news and look forward to offering the very best in Asian entertainment to a larger segment of UK audiences. Our commitment at Star has always been to raise the bar and continue to change the game." Meanwhile, Star News will be part of the second-tier basic pack.