This is daylight robbery from television networks just to force the consumers to pay more money. It's better to invest on content rather than just showing the same handful of contents on new channels. Most of the Star's premium rights are anyway only available on Select Channels. So just to watch cricket, ISL & kabaddi they're launching a channel every month. 90% of the content can broadcasted using multiple language feed and it won't make any difference. I don't think people are dying to watch pre and post match shows in their regional languages. It's the actual content that only matters.
SPSN has been much smart in this regard. They have a wide plethora of content now and ensure maximum utilization of their channels. Let's hope they stay this way.
