Star World Premiere was doing just fine as premium channel until they decided to make it a regular English GEC. First channel that full adapted to airing shows within 24 hours of US airing at a time when broadband internet penetration was almost non existent. It was serving it's purpose. It would've succeed more if they had a SD feed of it as in 2013 many didn't had HD TVs and service provider carry HD channels. Meanwhile FX had different and better offering. There was so much demand for FX. They had to launch HD feed. They sacrificed both channels for the sake of more sports when most time their existing channels were airing repeats which will be the fate of Star Sports 1 HD Tamil as well. Fox Crime was turn into a rerun channel. Hence, failed.
If broadcaster doesn't offer new content. Why should customers be expected to pay? How are Viacom's channels making money? They offer something fresh every month. Even Zee is trying something new with Korean content. What is Star doing to attract viewers or generate revenues? They should now go sip coffee with Karan Johar. It's done and dusted.
Now waiting for them to pull trigger on their only successful GEC Disney International HD which they have cleverly not put under any bouquet.