Star Sports launched its second Indian-language sports channel Star Sports Tamil 1 to coincide with the Champions Trophy tourney. This is the second Indian-language sports channel from Star Sports after Hindi. Now depending on the progress that it makes, the company could launch more regional sports channels.
Talking to TelevisionPost.com, Star India executive VP, head ad sales sports Anil Jayaraj said that there is a tremendous need gap in the sports broadcasting market for regional content that goes beyond just commentary.
“We are clear that the Tamil channel is not just about language commentary.
It is about addressing that market with original content that focusses on players and teams from Tamil Nadu. We will have the Tamil Nadu Premier League. Even in the Pro Kabaddi League (PKL) we will have content around the franchise from that area and the players,” Jayaraj said.
Shows are being uniquely curated. “The response to both the Hindi and Tamil channels has been very good. Over the coming months, we will evaluate the Tamil channels performance. Based on that, timelines will be set for the launch of more regional language channels,” he revealed.
The aim is to see what consumer difference launching sports channels in different regional languages will make. After all, if the consumer difference happens, then the commercial angle will follow. “It is about inviting and exploring local culture and not just about language commentary,” he added.
Star to consider launching more regional sports channels | TelevisionPost.com
Talking to TelevisionPost.com, Star India executive VP, head ad sales sports Anil Jayaraj said that there is a tremendous need gap in the sports broadcasting market for regional content that goes beyond just commentary.
“We are clear that the Tamil channel is not just about language commentary.
It is about addressing that market with original content that focusses on players and teams from Tamil Nadu. We will have the Tamil Nadu Premier League. Even in the Pro Kabaddi League (PKL) we will have content around the franchise from that area and the players,” Jayaraj said.
Shows are being uniquely curated. “The response to both the Hindi and Tamil channels has been very good. Over the coming months, we will evaluate the Tamil channels performance. Based on that, timelines will be set for the launch of more regional language channels,” he revealed.
The aim is to see what consumer difference launching sports channels in different regional languages will make. After all, if the consumer difference happens, then the commercial angle will follow. “It is about inviting and exploring local culture and not just about language commentary,” he added.
Star to consider launching more regional sports channels | TelevisionPost.com
Last edited:
