Star TV to rebrand to Utsav Network in UK/Europe

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From Friday 22nd January 2021 – Star TV channels will be rebranded to Utsav in UK & Europe, see the first look at the logos here.

■ Star Plus HD will now be Utsav Plus HD (Sky 705, Virgin Media 803, Yupp TV)
■ Star Gold HD will now be Utsav Gold HD (Sky 717, Virgin Media 801)
■ Star Bharat will now be Utsav Bharat (Sky 704, Virgin Media 802, Yupp TV)

A new slogan strapline will also be pushed out from the same date “Entertainment Wahi, Pehchan Nayi”.

Exclusive: First look at Star TV's new Utsav TV branding

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Star TV to rebrand to Utsav Network in UK/Europe
 
Does anyone know the reasoning behind this move? Is it just because of the new Star block on Disney+? The new logos are uglier compared to the Star logos and also a step back for brand recognition. Star has been a household name in the UK for two decades.
 
Does anyone know the reasoning behind this move? Is it just because of the new Star block on Disney+? The new logos are uglier compared to the Star logos and also a step back for brand recognition. Star has been a household name in the UK for two decades.
Disney is using star for its mature content brand ( 18+ ) hence hereby rebranding Fox local channels in star brand. As Indian channels already has star name. It will lead to confusion between the local and Indian network.
 
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