You can expect after 2 years, here is the extract from SUN CFO's interview
He expects Sun Bangla to break even in the next two years. Once the break-even happens, the company will expand into other genres. The company is targeting a 10% market share.
“As of now, our focus area is the Bengali general entertainment channel. We are looking at a substantial market share and by the end of the second year, we should break-even here,” he said.
Main reason for these channels are getting national ads in bulk. When you are having channels in multiple languages , you get good ad deals. Sun never bothered about that till date , but as they losing hold in South they trying it now. But, they did home work.